Strategic use of Media – The AquilaZone way

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MEDIA PLANNING, BUYING & MANAGEMENT

AquilaZone makes use of recognised media planning platforms applicable to all media – earned, paid, social, traditional and even media channels created.

Once we have applied the Disruption approach to Alternative Brand Contact Planning we then optimise the plan using the currency metrics of the industry to analyse data (RAMS/TAMS/AMPS/DMMA/ABC, etc) Looking at historic data to make projections for future behaviour and incorporating lifestyle statements to gain psychographic information.

Post campaign analysis and reporting is standard in order to gage efficiency and success of media plans and campaigns

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